Saturday, August 31, 2019

Fantasy Voyage from Femoral Vein to Right Lobe of the Lung

HS 130 Unit 4 Assignment Fantasy Voyage and Battle of the Lung Hello everyone and welcome aboard! I am S Y. with Voyage Health. Today, we will embark together in my mini-sub and we shall travel through the body of this young lady named Lola. In this journey we will enter her body through the femoral vein and travel all the way to her lung. Alert! Alert! An alert just came and we are in for a surprise. Bacteria have invaded Lola’s lower lobe of her right lung and we shall report the invasion and document all we see. Let’s proceed.We are being injected into the femoral vein close to the groin area. The femoral vein runs parallel with the femoral artery through the upper thigh and pelvic region of the body. (Yahoo Health, 2013) Being one of the larger veins in the body, the femoral vein returns blood into the leg to the heart through the iliac vein. Before we get to the iliac vein, we pass through the inguinal ligament that forms a band going from anterior superior iliac s pine to the pubis ligament. The role of the inguinal ligament is to protect the tissue movement between the trunk and the lower extremities. Yahoo Health, 2013) From the inguinal ligament, going north, we see the external iliac vein which is a continuation of the femoral vein just above the inguinal ligament. Starting at the groin area, the external iliac vein goes along the pelvic area. When it intersects with the internal iliac vein , we will navigate East into the common iliac vein that functions to drain the perineal regions. The iliac veins are joined together to form inferior vena cava. The inferior vena cava, also know as posterior vena cava, is a vein that carries deoxygenated blood from the lower body to the heart. (Yahoo Health, 2013).It runs behind the abdominal cavity and alongside the right vertebrae column of the spine and it carries blood from the lower body to the heart. (Yahoo Health, 2013) From here we can already see the heart. Isn’t it fantastic? We are so close to the pump that keeps the human body alive. Once we enter it, we will experience first hand the intricate operation of this marvelous mechanism. Next stop. Right atrium. One of the four chambers of the heart, the right atrium lets deoxygenated blood to pass through the tricuspid valve into the right ventricle and from there to the lung to oxygenate.The tricuspid valve, also known as right atrioventricular valve is located between the two chambers and it looks like flaps that blocks blood flowing back into the atrium. (Yahoo Health, 2013) The right ventricle of the heart has the mission to pump the blood into the pulmonary artery via the pulmonary valve and pulmonary trunk right into the lungs. Ready to go through the pulmonary valve into the pulmonary artery? Here we go! Weeeee†¦.. We are steps away from the most magnificent oxygen factory you have ever seen. Short and wide, the pulmonary artery begins at the base of the right ventricle and with a considerable size of 1 . inches in diameter and 2. 0 inches in length. Interesting fact: the pulmonary artery is one of the only arteries that carry deoxygenated blood. The other artery is the umbilical artery in the fetus. This is just something I remembered from an Anatomy class I used to take in college. The main pulmonary artery extends from the right ventricle of the heart and branches into left and right pulmonary arteries. The left and right pulmonary arteries extend to the left lung and right lungs. (Bailey, Regina 2013) Now just relax and sit back. Enjoy the ride to the lung!Going through the Finally, as promised, welcome the most amazing oxygen factory of the human body! The lung. Divided in two, the lung has 5 chambers, 3 on the right side and 2 on the left side. In the right side of the lung, we see the right superior lobe or the apex located right under the collarbone. The right middle lobe right below and what would be the name of the 3rd chamber? Right, the right inferior or lower lobe, als o called the base can anyone guesses why? Because it is broad and it rest on the diaphragm right around the 7th rib. Thibodeau, GA & Patton, KT, 2008) Our earlier alert lets us know that nasty bacteria have affected the right lower lobe of the lung. We need to watch carefully what is happening and record everything. The body gives an alarm each time something foreign enters it and tries to fight it. Alarm system? Yes. The immune system is our alarm system. The 2 types of immunity are specific and non-specific. The non-specific immunity, also called innate immunity confers general protection from any irritant or abnormal substance that threatens the internal environment. Thibodeau, GA & Patton, KT, 2008) For example, the skin and the mucus membrane are non-specific barriers to prevent bacterium from entering the body. A non-specific response is inflammatory response and it is most common immune response. Specific immunity, as the name says, provides specific protection against certai n types of invading bacteria or toxic materials. (Thibodeau, GA & Patton, KT, 2008) Also called adaptive immunity, specific immunity may be classified as â€Å"natural† or â€Å"artificial†. Natural immunity is non-deliberate exposure to disease agents and it can be active or passive.An example of passive natural immunity is the immunity given to the fetus by the mother. Artificial immunity is deliberate exposure to disease agents and one example is vaccine for polio. Afterwards, the person who has received the vaccine will have active artificial immunity. In Lola’s case, her non-specific immunity kicked in when the bacteria invaded the lung. The white blood cells, monocytes and macrophages are in action These are natural killer cells that fight inflammation. Most likely, Lola will develop fever and the neutrophils are first to come in during inflammatory process.After the body starts to recover and the fever subdues, the lymphocytes will activate and create ant ibodies. That means that Lola will have specific immunity once this event is registered into the memory cells. Seems that Lola will be on her way to recovery soon and we documented the Battle of the Lung. Shall we continue our journey? The pathway out is through the nose and even though it might seem gross, we will see some very interesting things on the way out. Let’s proceed! Seat belts on, please! We are passing through the alveolar membrane into the alveoli. Can you see the structure?They look like grapes and they are as many as 10 times larger than the entire surface area of the body. Together, the alveoli can cover 100 square meters. (Thibodeau, GA & Patton, KT, 2008) Leaving the grape shaped alveoli behind we move to the bronchioles and then into the bronchi straight into the trachea. The trachea is like the trunk of a tree upside down holding on each side the lungs and it is formed of 15-20 C-shaped rings of cartilage that protect the windpipe. It extends from the bro nchi all the way up to the larynx in the neck over a length of approx. 4. 5 inches.From there, we move to the nasopharinx passing right behind the vocal cords, palatine tonsil, and lingual tonsil. Watch out! The uvula! Phew, that was a close one†¦.. We are in the nasopharinx now and we can already see the light at the end of the tunnel. I mean, at the end of the nose. We can see the frontal, maxillary, sphenoidal and ethmoidal sinuses that help draining of the nose. Floating through the nasal septum into the external nostrils, we are at our final destination. Let’s stop for a moment and take a deep breath. We got to admit the human body is quit fantastic.I hope you have enjoyed this journey as much as I did. And hopefully, Lola will recover from that bacterium soon. Thank you for your spirit of adventure. This is S Y. with Voyage Health. References Yahoo Health, Femoral Vein (2013). Retrieved from http://health. yahoo. net/human-body-maps/femoral-vein Yahoo Health, Ingui nal Ligament (2013). Retrieved from http://health. yahoo. net/human-body-maps/inguinal-ligament Yahoo Health, Inferior Vena Cava (2013), Retrieved from http://health. yahoo. net/human-body-maps/inferior-vena-cava Yahoo Health, Triscupid Valve(2013), Retrieved from ttp://health. yahoo. net/human-body-maps/tricuspid-valve Bailey Regina (2013), Pulmonary Artery, about. com guide. Article retrieved from http://biology. about. com/od/anatomy/ss/pulmonary_artery. htm Thibodeau, G. A. & Patton, K. T. (2008)Structure and Function of the Body, Chapter 14, The Respiratory System, 13th Edition, St. Louis, MO;Mosby Elsevier, Thibodeau, G. A. & Patton, K. T. (2008)Structure and Function of the Body, Chapter 13, The Immune System, 13th Edition, St. Louis, MO;Mosby Elsevier.

Friday, August 30, 2019

Heart of Darkness Study Guide Essay

Chapter 1 1. The setting of the story begins on the Nellie, a ship. The turn of the tide is significant because it gives the men on board extra time to talk, and Marlow begins telling his story. In addition, symbolically, the turning of the tide conveys a change, and perhaps, foreshadowing of the story. The author spends a lot of time dealing with light because it is the main symbol in the novella. Light and darkness are universal symbols that represent good and evil. Although not explicitly stated, those who have the light are those who are â€Å"civilized†, and those who have the darkness are those who remain â€Å"uncivilized†, particularly the people living in Africa. 2. Marlow appears different from everyone else on the ship because of how the author describes Marlow’s character. Conrad describes Marlow as having â€Å"sunken cheeks†, a â€Å"yellow complexion†, and resembling that of an â€Å"idol†. Marlow seems ill through this description. Sunken cheeks convey a lack of nourishment, as well as exhaustion. The color yellow in literature has two meanings: happiness and sickness. In this context, one may infer the color yellow to symbolize Marlow’s sickness, or corruption, as it correlates to the rest of his description. Lastly, an â€Å"idol† connotes a phantom. Marlow appears to be different from everyone on the ship through his description. The audience is civilized. All of the men have jobs, a lawyer, an accountant, the director, and the outside narrator. The story also explains how Marlow remained the only one out of the men to still follow the sea. He also portrays how he did not â€Å"represent his class.† This suggests that Marlow may not be as â€Å"civilized† as the other men. As Marlow begins to tell his story, the narrator explains how Marlow is about to embark on another â€Å"inconclusive† experience. The word inconclusive suggests not fully answering doubts and questions. In addition, Marlow begins to remark the â€Å"weakness of many tellers of tales who seem so often unaware of what their audience would best like to hear.† This conveys how Marlow hopes to interest, or intrigue, his audience. Marlow feels inclined to share his story so that his audience better understands him. 3. The Roman reacted to England, a dark place, by â€Å"civilizing† it, or conquering its territory. At that time, England looked like the â€Å"very end of the world.† It possessed â€Å"sand banks, marshes,  forests, savages.† The story conveys how there was little to eat for a civilized man and only the Thames water for drink. England was a dark place at that time because it was uncivilized. 4. According to Marlow, what redeems the conquest of the Earth is the idea only; the idea that men will unselfishly sacrifice themselves for. Marlow explains how conquering land, and the land’s people, really is not a pretty thing. I think Marlow breaks off because it is a sensitive subject for him to discuss, and maybe only something he truly understands. 5. Marlow keeps comparing the river to a serpent. The comparison is interesting because a serpent symbolizes evil, corruption, and temptation. Similar to the story of Adam and Eve, a snake, or the river in this case, tempts the protagonist. 6. Aside from knitting, the two women in the office appear to be secretaries, or receptionists, for the doctor. Both women appear to symbolize fate; they are the fates who spin, measure, or cute the thread of life. This symbol is an allusion to Greek mythology. As Marlow is progressing toward his journey to Africa, it is in the Company’s office that he meets these two women. 7. Fresleven went insane because he had spent so much time in the jungle. After attempting to stab the village chief, Fresleven was killed. The conflict began with an argument over a couple of hens, which cost him, his life. The village became abandoned because the natives became superstitious; they were all very afraid to kill a white man. 8. Marlow’s Aunt calls Marlow an â€Å"emissary of light† because she believes that during his journey to Africa, Marlow is going to bring knowledge and civilization to the â€Å"savages.† This reflects the imperialism during that time period. 9. The man-of-war is a lifeless forested stretch of coast. Once they reach the Congo River, Marlow boards another ship to journey further upriver. The man-of-war portends the lifelessness of many coasts in Africa; most parts of the place appear corrupt and dreary. 10. Marlow describes the Company’s station as a â€Å"Grove of Death†, in which among the trees there are dying natives and recurring dynamite blasts. I think the natives allowed themselves to be bullied by the white men because they felt inferior. During this time, imperialism was popular and the belief that a white man was better than a black man was common. I also do not think natives had the proper technology, means, or knowledge to necessarily stand up to a group of white men either. 11. The accountant is described as an elegant white man with a clean and  well-mannered appearance. The accountant is described as a â€Å"miracle† because he represents the Company, or how the Company wishes to be seen. The accountant is devoted to the Company. The station manager is described as an average man. The manager’s supreme gift is his ability to never get sick. Marlow does not like the station manager because he is jealous of Kurtz, and also because Marlow describes him as â€Å"originating nothing.† This suggests how the manager lacks innovation and is devoted to keeping up with appearances, although he has nothing to offer. The manager comments about how ‘men should only come out here if they don’t have anything inside.’ This conveys that in order to succeed in the ivory trade business and survive in Africa, one must be ruthless. 12. The brick maker appears to be idle as Marlow remarks on how there â€Å"wasn’t a fragment of a brick anywhere in the station.† The brick maker is waiting for his opportunity to move up the ladder within the company. 13. Kurtz’ painting is of a blindfolded woman carrying a lighted torch, in which her face is appears deceived by shadows. I suppose the painting reflects the men traveling to Africa, blindfolded, to civilize the natives, who represent the light. The woman is blindfolded as the European men are blinded by their negative influence on the natives. The shadows suggest darkness, which suggests corruption. 14. The manager and brick maker are upset at Kurtz’ pre-eminence because they are envious at his success. This conveys the competition, desperation, and corruption during this time period to do whatever it takes to be successful, powerful, and rich. For these European men, money was power and that was their desire. Marlow lies to the brick maker by playing along to further understand his motives. In addition, Marlow allows the brick maker to think he has an influence in Europe to gain information about Kurtz. 15. Marlow was unable to get the rivets from the Company. This suggests how the enterprise is allowing loose policies and for things to follow apart; this conveys a lack of professionalism. The manager does not want the rivets to make it out because he wants his Eldorado Exploring Expedition to follow through. 16. The Eldorado Exploring Expedition suggests an expedition in search for gold during this time. Although there was no gold in Africa, ivory was very valuable. This expedition was led by the manager’s uncle. Its purpose is to find ivory and exploit African resources. Chapter 2 1. The manager survives because he cannot get sick. His plan to â€Å"beat Kurtz† is by delaying the trip to the Inner Station, that way hopefully Kurtz’ illness will kill him because he will not receive the proper care in time. 2. The crew of the steamboat was the cannibals. Although savage, the cannibals are much better at controlling their behavior than the pilgrims. The pilgrims appear willing to begin destruction at any cause in order to gain ivory. The definition of â€Å"civilized† seems to belong to those who are able to exercise self-restraint. 3. The drums symbolize the culture that still exists in Africa. The forest appears to be moving throughout the journey, which may be foreshadowing how the natives are moving with the boat to assure that it does not meet Kurtz. 4. â€Å"The earth seemed unearthly† suggests the discomfort Marlow feels along his journey. On a larger scale, this conveys how Africa has become a place lacking of normality and humanity; Marlow expresses how he feels separated from Earth. â€Å"That was the worst of us, the suspicion that they weren’t human,† suggests how corrupt the men were; they appear to show no signs of humanity. 5. Marlow discovers a book about seamanship. The book appears admirable because it is the only bit of reality Marlow has encountered recently. 6. When they wake up, eight miles from the station, the coast has been covered in a thick fog which keeps them stationary. The fog is a white, however, it does not represent light or goodness. The fog suggests how Marlow’s steamer does not know exactly where they are or what lies ahead in their journey; everything appears unclear physically and emotionally. 7. Marlow claims that the natives will not attack because the â€Å"nature of their noise† seems to convey sadness. In addition, Marlow does not understand how there could be an attack with the severe fog. 8. The sounding man is killed first in the attack because he is the first man seen. The river comes to symbolize not only the way in which Marlow begins his journey into himself, but as they venture further up the river, Marlow begins to realize he has more in common with the natives than Europeans. In addition, the river continues to represent the heart of temptation. The helmsman gets killed because he began to freak out, abandoning his position to grab a gun. Marlow drives the natives away by using the steam-whistle. 9. Marlow wanted to meet Kurtz because he had heard such interesting, wild things about him. Kurtz  represents the thrilling and horrifying wildness that Marlow desired. Kurtz abandoned his life in Europe to pursue fortune in Africa. 10. Kurtz head was compared to that of an ivory ball. This suggests how important ivory was to this man; it was the only thing on his mind. Conrad uses a simile, irony, as well as symbolism to convey this. 11. Kurtz paper is about how white men must treat Africans as though the white men are much greater, super natural beings so that they can exert power over them. At the end, the scribble proclaims to exterminate all brutes. 12. The harlequin is the Russian man, Kurtz’ disciple. The harlequin knows a lot about Kurtz, he claims to only listen to Kurtz, and he acts only has information for Marlow. Chapter 3 1. The harlequin is boyish in appearance, and he is young. His brightly patched clothes are similar to the maps in the office Marlow had admired. The harlequin represents youth and adventure. The harlequin is still alive due to Kurtz’ influence. 2. The stakes outside of Kurtz’ compound were human heads. Most were faced in, while a couple was faced outward. They are the heads of â€Å"rebels†. 3. A group of native Africans carry Kurtz on a stretcher. Marlow describes Kurtz as resembling â€Å"an animated image of death carved out of ivory.† This further suggests how Kurtz was willing to die in pursuit of ivory, which symbolizes power. 4. Kurtz brings his guns with him. Since the natives view Kurtz as a deity, they believe that the guns hold great power. Kurtz brings them to further emphasize his power over the natives. 5. The â€Å"wild and gorgeous apparition of a woman† is a native woman, Kurtz’ mistress. Conrad pairs here with being a warrior. 6. Right before Kurtz dies, Marlow recognizes all of Kurtz’ emotions. This relates to Kurtz’ last words â€Å"the horror! The horror!† because perhaps Kurtz realized that the life he was living was actually not worth dying for. Marlow blows out the candle because it is symbolic of Kurtz’ life. 7. â€Å"He had something to say† relates to Kurtz, who always had something to say, while Marlow had nothing to say. Marlow believes that Kurtz last words are a victory because he thinks he realized his negative impact in the world and his corruption at that moment. 8. Back in the city, Marlow discovers that Kurtz had many other talents such as a gift in music and writing. 9. Marlow gives up the idea that the Europeans belong in Africa. He has gone about doing that by no longer choosing to pursue that lifestyle. 10. The Intended is Kurtz’ fiancà ©e. She  is described as being beautiful and often connected with imagery of light and heaven. Marlow’s belief that women live in beautiful worlds, which should not be disturbed, is relevant here as this beautiful woman is not intertwined with Kurtz’ alter lifestyle, his corrupt lifestyle. 11. Kurtz’ Intended claimed to have known him more than anyone else on Earth. However, she did not know the type of lifestyle Kurtz was living. Marlow tells the Intended that Kurtz’ last words were for her name. Marlow claims that â€Å"it would have been too dark† to tell her the truth. I think the Heart of Darkness is when one allows him or herself to live in a false reality, allowing themselves to lie and deceive others for their own benefit.

Thursday, August 29, 2019

Criminal Justice Workplace Observation Paper Research

Criminal Justice Workplace Observation - Research Paper Example According to Schwartz, the city of New Orleans had little about safety which has become integral part of the plan associated with the overhaul of New Orleans Police after being involved in a scandal. Then if this is the case, New Orleans Police Department in the first place might have significant problem with significant behavioral factors that could greatly influence an organization. Leadership is an essential factor in an organization as it consists of fundamental issues about leading people and the entire group especially in upper management, middle management and lower level management in the case of New Orleans Police Department. This agency might have become so passive at taking its leadership role for the safety of the people from the past, but due to the need to improve, the management realizes its great role to ratify changes concerning its significant implemented policies. As of the moment, the management realizes the need to come into agreement for further recruitment and training, performance evaluations and promotions, misconduct-complaint issues and even on matters concerning off-duty assignments in which corruptions would normally arise (Schwartz, 2012). This is a great concern which involves issue of leading the entire team and even application of control. Furthermore, the system of values and beliefs remarkably changes as well. As of the moment, the New Orleans Police Department realizes the importance and value of its strong relationship tie with the community as stated in its 122-page agreement known as a consent decree (Schwartz, 2012). It would not be so easy to adapt to this kind of culture right away, as the New Orleans Police Department was used to something which would normally take less for creating dynamic relationship with the society. The kind of culture therefore that has been evolving in the entire organization for a long period of time has become poor in initiating control. As a result, the existing agency has become less with it s becoming people and goal oriented organization, which eventually reflects on the management and people’s feedback regarding the city’s level of safety and the department’s existing relationship with the society. The New Orleans Police Department has a culture not so rigid about implementation of its role for the society and at some point it fails to initiate a high level of control for its performance for the society. This in the first place should have been remarkably emancipated first from the internal environment of the agency. However, due to its lack of direction for leading the entire team, the system of values and beliefs of the subordinates and for the entire organization within the agency has fell short in the society’s expectations. One indication of this has been the reported violations against the use of force, searches and seizures, arrest, interrogations, photographic lineups and more in which all them have been taken into account in the 1 22-page agreement called consent decree. The system of values and beliefs within the New Orleans Police Department has therefore momentarily trying to leapfrog to something better which the management has become so positive about. In addition, due to various changes and adapting of new policies, New Orleans Police Department at some point has become concern about the implementation of the law. The law in this case, which showcases about addressing the basic right of the people, has become the stepping stone why New Orleans Police

Wednesday, August 28, 2019

Museum Paper Essay Example | Topics and Well Written Essays - 750 words - 1

Museum Paper - Essay Example A numbers of these European artists spent their entire lives in the United States. All the paintings on the museum walls were created by these great artists between 1799 to 1843. It is observed that a number of paintings in the gallery depicted outdoor sceneries and the sky. The West painting measuring 34 by 25.6 cm was properly displayed in order to demonstrate the rich experiences of these artists. My first encounter with the West’s paintings in the museum walls were first confusing to me to an extent that I did not even recognize Benjamin Franklin, probably because I had little experience owing to my Qatar native and only two years of living experience in the united states. My little stay within the United States meant that I had little understanding of the American history. According to my understanding on these types of painting, I imaged that the West’s painting with a pictorial painting of an old man surrounded by angels as a person seeking for God’s divine and mercy because the pictures are made facing the sky. I my little understanding of the West’s art work, I thought these paintings symbolized guidance as the wends created a strong illusion of the presence of God in me and I finally had to inflame it because I could not explain it owing to my little understanding of the American art works. The presence of light symbolized intervention and s atisfaction. My little interpretation was also influenced by spiritual upbringing that made me closer to fundamental beliefs of God. For sure, I was aware that my interpretation of these great artistic works was different from the American artists because they had a deeper understanding of their profession. King George III, born in 1738in the United States had great control of America before losing the colonial control. Although he had an English originality, his presence

Tuesday, August 27, 2019

Leadership and Motivation Essay Example | Topics and Well Written Essays - 1500 words

Leadership and Motivation - Essay Example There are many barriers that must be overcome in order to implement meaningful revolutionary cultural change and new ways of thinking and doing business. As managers most of the obstacles that must be dealt with a have to do with employees and the inherent fear and apprehension to change humans have in general. There are a lot of factors that affect how the employees will react to organizational change, as managers we must learn to positively help ease employee concerns, doubts, or questions. Many managers fail to communicate with their employees clearly and effectively. As a result, employee perception errors are quite common when dealing with organizational change. Since the employees are left to their own devices and their doubts, questions or concerns are not adequately addressed, employees will come up with their own conclusions. The perceptual process is complex and there are many cultural, personal, and physiological factors that affect how a person perceives, processes and in terpret any given information (Hodges). In order to manage organizational change successfully managers must learn to understand the perceptual process, the stages involved, and the impact of employee perceptions. By understanding the perception process managers are better able to implement the necessary operational and cultural changes while minimizing barriers to change. An important concept for management to understand is the concept of attribution theory and how it impacts employee’s perceptions.

Monday, August 26, 2019

D2 Assignment Example | Topics and Well Written Essays - 500 words

D2 - Assignment Example During his voyage he and his three ships stopped at a place called Ballast Point. Although the Spanish ships would frequently sail down the coast of California as they came from Philippines with treasure, it took them a period of approximately 200 years before they settled there. The reason why Spain decided to settle in California was that they saw Russia as a potential threat to them. This is because the Russian traders were moving down the coast from Bering Sea and had reached Farallon Islands by 1765 which were off of San Francisco. Spain planned on colonizing Alta California as a means of keeping the Russians away from it. The plan was drawn up by Inspector-General Josà © de Gà ¡lvez, the project was led by Don Gaspà ¡r de Portolà ¡ whereas Blessed Junipero Serra was the one in charge of the missionaries. In the year 1769 many expeditions were set out where 219 people made it. Junipero Serra also on that year raised the first cross on a mission site (Starr 49). Junipero Serra was a man who made a lot of significance in the California history. He was born in the year 1713 and grew up as an educated person. At 36 years old, he joined a group of missionaries who were going out to Mexico and in December 1745 he arrived there with his companions. He volunteered for 8 years to go to the mission field in northeastern Mexico where he established a successful mission system. From the year 1758 to 1767 he preached all over Mexico, served as a home missionary and was the commissioner of the Holy Office. In the year 1767 he became the leader of the Jesuit missions in California Baja. This was after he arrived in Loreto in the year 1968 and set out to improve and expand his mission establishment. After arriving in San Diego he built the first mission plant and from there on dedicated his time and energy in his mission. By the year 1782, nine missions were founded by him. He achieved the goal of converting the Native

Sunday, August 25, 2019

Marketing Plan for Polo Ralph Lauren Research Paper

Marketing Plan for Polo Ralph Lauren - Research Paper Example Luxury goods companies like Polo Ralph Lauren (RL) know the value of advertising in lifestyle magazines even if many who read it are not buying from exclusive advertisers. These so-called non-users of the luxury products advertised represent a key audience who may not be able to buy the product now, but would at least know what it is and feels aspirational towards it, so that those who buy know that others think very positively about it. The role of promotions is along similar lines: it helps increase awareness of the product image among key customers and non-customers alike. If sufficiently attractive in the form of sales discounts through alternative distribution and selling channels, promotions can drive increased traffic through the stores, so that those who could not afford the product may be able to do try it out, which accelerates an increase in the brand's aspirational value that may lead to higher sales in the future.2 Developing an integrated marketing communications (IMC) plan for RL's fragrances is a strategic and dynamic process3 that requires knowing the corporate and brand mission, values, and needs to "create resonance and consonance in terms of brand identity".4 Knowledge of the corporate and brand strategies is crucial to establish the solid foundations on which the IMC plan must stand to "deliver clarity, consistency, and maximum impact".5 Polo Ralph Lauren's over-all brand strategies, missions, values, and needs are... These ten keywords and phrases summarize the brand boundaries for the IMC plan being drafted for fragrances, which is the object of this report. In addition, the following strategies7 and the competitive analysis (see Tables 1 to 3) summarized in the next section provide key information for developing the IMC plan: 1. Grow share of fragrances from 8.32% (2006) to 10% of revenues in 2007 by generating sales of $604 million, up from $441 million. 2. Drive traffic to new stores by targeting the youth and under-40 markets in Europe, Asia, and the U.S. to maintain at least 15% contribution to total revenues from this growing market. 3. Grow European (14% of total) and Asian (13% of total) markets by 14% in 2007. 4. Increase traffic to award-winning8 e-commerce site Polo.com by 14% from 1.6 million visitors monthly and 800,000 buying customers annually in 2006. Fragrance is an emotion. It is more than toothpaste, more than breakfast cereal. It must be advertised to bring out passion and emotion. The advertising and promotion plans should be consistent with these corporate and brand strategies and reflect Message and Planning Integration.9 Communication messages must use the same tone, product benefits, brand character, logo, theme line, etc. across all channels of communications. Communication efficiency must be maximized by integrating the messages and the multiple marketing communications channels used to deliver them. An integrated advertising and promotional campaign makes the purchase decision process easier if based on a deep understanding of aspirational needs and wants as consumers put these messages together and form

Saturday, August 24, 2019

WTO - Trade Dispute Case Studies Study Example | Topics and Well Written Essays - 250 words

WTO - Trade Dispute Studies - Case Study Example year 2010, Japan filed a complaint to World Trade Organization (WTO) regarding Canada’s tight measures concerning domestic content requirement in the feed in tariff program. Japan claimed that this tariff seemed to be laws and regulation that were affecting internal sales. They also claimed that the tariff was inconsistent with Article III: 4 and III: 5 of the GATT 1994. It claimed that this measures were meant for internal qualitative assessments. Japan finally alleged that this measures were like subsidy and that it could lead to price support or financial contribution or a form of income (WTO, 2014). During the resolution by WTO, USA and European Union requested to be enjoined in the case and on 1 June, 2011 Japan requested establishment of a panel. The panel after various meetings upheld Japan’s complaint under article 2.1 of WTO. Then later they found out that Canada had not implemented one of the international trade agreement (WTO,

Rousseau, Marx and the Critique of Classical Liberalism Essay

Rousseau, Marx and the Critique of Classical Liberalism - Essay Example Rousseau on the other hand, emphasizes on democratic political interdependence and economic self-sufficiency whereby all human beings are free and also tries to explain the origin of inequalities and how to resolve them. Just like Rousseau, Marx hates inequalities hence much of his work is criticism of the capitalist state and goes beyond political democracy to emancipation of the human race. The paper will discuss Rousseau and Marx approaches to critique of classical liberalism. Classical liberalism puts emphasis on securing the freedom of individual by limiting the power of the state and this freedom is referred as liberty. In this case, ownership of private property is encouraged and protected by the law and exchange of the property with a willing buyer is voluntary. It also advocates for the need to separate the church from the state hence freedom of religion and also free trade. This is in the belief that people have inalienable rights to life, liberty and pursuit of happiness a nd the role of the state is to safeguard these rights (Fremont-Barnes, 225). It is also based on the idea that people aim at maximizing pleasure and minimizing pain and that people engage in labor voluntarily to get a reward or due to fear of hunger. Much emphasis is placed on the individual since the society is a sum of individual members thus discourages formation of unions or group associations (Epstein, 1-12). Contrary to classical liberalism which emphasizes negative freedom whereby others should refrain from interfering with other’s rights, Rousseau views freedom as positive whereby individuals are enabled to realize higher goods. On the discourse on the origin and basis of inequality (1755), Rousseau acknowledges the existence of primitive societies who lived under the natural state and directed to act by their passions and desire. Under the natural state, all men are equal and inequality is brought about by men through civilization (Rousseau 1987, 26). Each society me mber has a task to perform and no one is forced to share tasks with others and the sovereign and the people have same interests. Contrary to classical liberalism, under this democratic government no one is above the law and if a government proves not fit for the society, the society has the right to overthrow it and form a new government. Such was the case with the French revolution which led to overthrow of the monarch. The government envisioned by Rousseau is a direct and not representative democracy where the people are sovereign with a general will and legislative power with the government being distinct from the sovereign (Rousseau 2008, 25). The government neither engages in conquest of its neighbors since it is self-sufficient nor expects to be conquered but instead it expects the neighbors to be of assistance in time of need hence political interdependence (Rousseau 1987, 27). On his second discourse, Rousseau points out two types of inequalities; natural inequality such as age, health and bodily strength; Moral or political inequality which is consented by men such as being more powerful, richer and more honored. He argues that the development of inequalities was as a result of evolution from natural to moral inequality. The formation of language was important in the evolution as it enabled the ideas to be spread widely otherwise in the state of nature, any

Friday, August 23, 2019

Discuss and Examine the Free movement of Lawyers to provide services Assignment

Discuss and Examine the Free movement of Lawyers to provide services and establish a practice in another Member State of the Eur - Assignment Example Heremans (2010) indicated that by ratifying several laws the EU’s actions are geared towards integrating the national systems for legal practice within its jurisdiction. This paper is aimed at assessing the structures guiding the legal practice within the larger European Union. The main challenges facing the regulations and the implications of legal practice within the territory are also covered in this paper. In understanding these issues, the paper analyses the Treaty upon which the European Union is anchored, EU Directives on legal practices within the region, and authorities issued by the European Court of Justice (ECJ). This paper focuses on movement of legal professionals within the European Union to provide services. History of EU Regulations Hill (1995) noted that the establishment of the statutory structures for legal practice within the EU is a process that has lasted for many decades. The issue first arose in 1957 when various countries within the region signed the EU Treaty (Hill, 1995). The then Article 59 provided for the freedom to legal practice within the territory. ... Article 50 also states that without partiality to the letter and spirit of Article 43, which confers upon EU citizens the right of establishment, a legal specialist may briefly render services in another country where the client is based, under the national legal structures of the place of service. Article 43 covers actual carrying out of economic activity in different EU Member States everlastingly by integrating into the economic system of that state (Tucker, 1997). Regardless of its unifying foundation, Giesen (2005) has noted that the EU Treaty is only the universal legal structure guiding the free movement of people and services across states within the EU and falls short of providing the finer details of service provision. In light of the EU legal limits, the invocation of the freedom of establishment is dependent upon secondary laws, which are passed to complement EU regulation of service provision in particular fields (Hill, 1995). ECJ Authorities At first, the issue of wheth er a legal practice needed to be excluded from the universal liberal clauses supporting freedom to offer services and the establishment of one’s self was contentious (Hill, 1995). Notably, the EC Treaty provides for exceptions only where freedom to render services and establish oneself may have an impact on execution of national government policy (Giesen, 2005). But Guild (1999) noted that the activities of legal professionals have no bearing on the implementation of government policy. In light these ambiguities the ECJ has delivered landmark rulings in favour of economic integration. Previous verdicts of the European Court of Justice (ECJ) have been imperative in setting aside the legal hindrances imposed by member states on individuals who are willing to enjoy their right to

Thursday, August 22, 2019

Adam and Eve Creation Essay Example for Free

Adam and Eve Creation Essay The Lord God formed man from the dust of the ground and breathed into his nostrils the breath of life, and man became a living being. (Genesis 2:7). The Hebrew for man is pronounced aw-dawm, from which Adam is derived. Its also related to aw-dawm-ah, which means red earth, or red clay indicating the natural earth elements that composed Adams body, and the body of every human being since. The Lord God took the man and put him in the Garden of Eden [see Where Was The Garden Of Eden?] to work it and take care of it. (Genesis 2:15). Adam wasnt going to lead an idle life he had a job right from his first day. For a little while, Adam was the only human being in existence (imagine being the only person on an entire planet!). The Lord God said, It is not good for the man to be all alone. (Genesis 2:18) So The Lord God caused the man to fall into a deep sleep; and while he was sleeping, He took one of the mans ribs and closed up the place with flesh. Then The Lord God made a woman from the rib. He had taken out of the man, and He brought her to the man. The man said, This is now bone of my bones and flesh of my flesh; she shall be called woman, for she was taken out of man. For this reason a man will leave his father and mother and be united to his wife, and they will become one flesh. (Genesis 2:21-24) Eves original name, when translated, meant simply woman, (a female man) just as Adam was known simply as man (a male man). He called her woman, and she called him man. Later, Adam named his wife Eve, because she would become the mother of all the living. (Genesis 3:20). Eve is derived from the Hebrew word which means life-giving. Eventually, besides Cain And Abel, they had Seth (Genesis 5:3), and numerous other children (Genesis 5:4). See more: Distinguish between problem-focused coping and emotion-focused coping Essay So God created man in His Own Image, in The Image of God He created him; male and female He created them. God blessed them and said to them, Be fruitful and increase in number; fill the earth and subdue it. Rule over the fish of the sea and the birds of the air and over every living creature that moves on the ground. Then God said, I give you every seed-bearing plant on the face of the whole earth and every tree that has fruit with seed in it. They will be yours for food. And to all the beasts of the earth and all the birds of the air and all the creatures that move on the ground everything that has the breath of life in it I give every green plant for food. And it was so. God saw all that he had made, and it was very good. And there was evening, and there was morning the sixth day. (Genesis 1:27-31). (see The Seven Days Of Creation) Adam and Eve had a perfect life in Eden. That is, until That Old Serpent slithered in. Fact Finder: What was Gods command to Adam (Eve had not yet been created) regarding a certain two trees in the Garden of Eden? Genesis 2:16-17

Wednesday, August 21, 2019

Digital image processing

Digital image processing Vision is the most dynamic of all our senses since it provides us with a huge amount of information about what surrounds us. It is not surprising that an ancient Chinese proverb that quotes: â€Å"A picture is worth a thousand words† is still widely used. All this information is valuable for simple procedures (for example planning our everyday activities), but also for more complex processes as the development of our intelligence. At the level of social organization, images are also important as a means of transmitting information, and almost all of todays media are based on our vision. The huge amount of visual information and the need for its processing, lead scientists and technicians towards research in order to discover a means for digital image storage and processing using computers. This effort resulted in a new Information Engineering Industry called â€Å"Digital Image Processing and Analysis†. This industry began to grow fifteen years ago. However, it has show n a dynamic development, especially during the most recent years and it is considered a science and technology with a promising future and many potential. As the title indicates, Digital Image Processing is concentrated on digital images and their processing by a computer. Therefore, both the input and output of this process are digital images. Digital image processing can be used for various reasons: improvement of the quality of images, filtering of noise caused by transmission, compression of image information, image storage and digital transmission. On the other hand, digital image analysis deals with the description and recognition of the content of an image. This description is usually symbolic. Therefore, the input when it comes to digital image analysis, is a digital image and the output is a symbolic description. Image analysis principally tries to mimic human vision. Therefore, an identical term which is often used is â€Å"Computer Vision†. It has to be underlined that computer vision is a complex neuro-physiological mechanism driven by upper level knowledge (high level vision). The characteristics of this mechanism are not known and existing mathematical models are yet inadequately accurate. As a result, it is difficult to simulate high level vision by a computer. For this reason, the methods used for image analysis when it comes to machine vision and human vision vary significantly. Image analysis is easier in the case of applications where the environment, objects and lighting conditions are fixed. This is usually the case of a production process in industry. The branch of computer vision which is used in industry is called â€Å"Robotic Vision†. The analysis is much more difficult in applications where the environment is unknown and there is a large number of objects or the different objects are unclear or difficult to separate (for example in biomedical applications or in outdoor / natural scenes). In such applications, even exper ts find it difficult to recognize objects. For these reasons, it is still difficult to obtain a general image analysis system. Most existing systems are designed for specialized applications. OTHER RELATED RESEARCH AREAS Digital image processing and analysis are related to various other scientific areas because of their subject of research. Recently, there is a tendency, at least in terms of applications, for digital image processing to become an interdisciplinary industry. Some related research areas are: Digital Signal Processing Graphics Pattern Recognition Artificial Intelligence Telecommunications and Media Multimedia Systems We will examine the relation of each of these areas with digital image processing and image analysis independently, since the way they are related is not very clear. Digital Image Processing Vs Digital Signal Processing Every image can be described as a two-dimensional signal. Therefore, for the analysis and processing of digital images all the techniques of digital signal processing can be used. This area provides the theoretical and programming base for image processing. Digital Image Processing Vs Graphic Fundamentally, the subject of graphic is digital synthesis. Therefore, the input is a symbolic description and the output is a digital image. For this purpose a geometric modelling of the display object takes place, as well as a digital description of the lighting conditions and digital production of the objects illuminants in the assumed position of the camera. Digital Image Processing Vs Pattern Recognition Pattern recognition deals with the classification of an object to a class of models (class pattern). For example, trying to recognize whether a new object is a resistor, a capacitor, or an integrated circuit. For this purpose, an object has to be described using certain characteristics (features), mostly numbers (for example: diameter and area), and then it can be classified based on these characteristics. Digital Image Processing Vs Artificial Intelligence Artificial intelligence and image understanding are areas where a symbolic representation of an image is converted to another more complex representation or a representation more easily comprehensible to humans. Usually, techniques for representation of human knowledge (knowledge representation) and reasoning (inference) are used for this purpose. The analysis of a â€Å"scene† requires higher cognitive processes and that is why it is also known as high-level vision. On the other hand, image processing is more related to the lower levels of vision, that take place in the human eye and optic nerve and as a result it is also known as low level vision. Digital Image Processing Vs Telecommunications The field of telecommunications is related to digital image transmission in telecommunication networks that transmit voice and data. The resulting networks are called Integrated Services Digital Networks (ISDN). A key problem concerning image transmissions is the compression of the images content, since a colour image requires about 750 Kbytes for its description. The construction of special algorithms for coding and decoding is also required. Digital image processing is also directly connected to the HDTV (High Definition TV). Its basic aim is the compression of the vast amount of information and the improvement of the quality of images that are received. Digital Image Processing Vs New Generation Databases The new generation of databases includes image, signal (voice) and data storage. In this field, digital image processing deals with image coding and analysis by finding smart ways of recovery (retrieval) of images. DIFFERENT AREAS OF DIGITAL IMAGE PROCESSING Digital image processing includes several areas that are closely related. Some of those areas are mentioned below: Capture of the image Digital Filtering of the image Edge Detection Region Segmentation Shape Description Texture Analysis Motion Analysis Stereoscopy It is logical that the description of all these areas is not possible in a short presentation. However, the literature is so wide that several books would be needed in order to describe adequately the digital image processing. Moreover, image processing is a cognitive area that makes extensive use of specialized mathematical, which makes it difficult to be presented to an audience. For this reason the description of the area it is purely qualitative. Capture of the Image The first thing that has to be described is the capturing mechanism of the images. The most classic means of capturing an image is by a photographic camera and a film. However, this technique is not very useful in the field of digital image processing, since the captured image cannot be easily processed by computer. On the other hand, electronic capture is particularly interesting because the image can be digitized and then processed by a computer. For this reason, conventional electronic video cameras are widely used. Electronic video cameras scan the image and produce an electrical signal as an output. There are various camera technologies (for example Orthicon, Vidicon, CCD). The electric signal produced by the camera is then led to a frame grabber. During the process of digitalization, the analogue signal is converted to a digital signal using an A / D converter. Thus, the image is converted into a matrix of 256256 or 512512 points (spots). Each point is typically represented by 8 bits, i.e. 256 levels of brightness. However, a common technique in some fields (e.g. robotics) is a binary representation of images that uses only 1 bit / position. This representation is used in order to save memory and speed in the case of simple applications. In some other cases where the colour of an image is critical, colour cameras and three A / D converters are used. In this case the three primary RGB colours (red-green-blue) are saved with 38 bits / position. As a result, digital image processing has large memory requirements, even for black and white images. The digitized image is stored as a file on the computers local disk. To be able to see the image, we need to transfer it to a special RAM memory (image memory) connected to a monitor. Such monitors may be black and white or colour (RGB). Colour monitors are mostly used even in black and white applications because they have the ability to show â€Å"pseudocolours†. Finally, the image in any program of image pro cessing appears as a two-dimensional table (array) 256256 or 512512 which is â€Å"filled† by the computers local disk or by the image memory in which the image is stored. The process of capturing an image can cause the following distortions: Blurring Noise Geometric Distortions Therefore, before any application the correction of these distortions is essential. Geometric corrections are mostly needed where geometric information is important, e.g. stereoscopes, topography. The reduction of blurring is done through the process of recovery (restoration). The recovery process is particularly important in applications where there is movement, (e.g. a ‘scene of a road) because the motion introduces blurring. In most cases the filtering of the image is also very important in order to remove noise. This can be done by various linear or nonlinear filters. Usually, nonlinear filters are mostly used because they maintain the contrast of the edges, which is a very important factor for human vision. The overall image contrast can also be improved by special non-linear techniques (contrast enhancement). Edge Detection Another important process of image analysis is the recognition (tracing) of contours. There are many techniques that can be used for edge detection. The development of various edge detection techniques was imperative due to the important information about the objects used for identification, which can be found in the contours. The dual problem of edge recognition is the recognition of regions in an image. This problem is called image segmentation. Usually the different regions of an image are coloured with â€Å"pseudocolours†. Texture Analysis In several industrial applications the recognition (or analysis) of the texture is very important. An example of the importance of texture recognition in industrial applications is its use in recognition of different fabrics, or recognition of flaws in a cloth. Recognition of traffic is also a very important field of computer vision for many applications, e.g. traffic monitoring, automatic driving, recognition of moving objects, digital television, videoconferencing, telephone with image compression and broadcast animation. Is should be noticed, that recognition of traffic has large memory requirements for storage and real time processing. This can only be achieved through parallel image processing and use of special VLSI chips. Shape Description Another area of computer vision which is particularly useful in pattern recognition is the description of shape (shape representation). A shape is described either by its border, or by the area it covers. The edge of a shape can be described in different ways, e.g. Fourier descriptors, splines. The area of a shape can be described by methods of mathematical morphology, decomposition with simple shapes, etc. These methods are used either for the storage of a shape, or for its identification. Stereoscopes Many applications require measurement of depth. In this case stereoscopy with two cameras can be used. Stereoscopy is particularly useful in photogrammetry and robot movement in a three dimensional space.

Tuesday, August 20, 2019

Racial Inequality in the US

Racial Inequality in the US Inequality Essay Racial inequality among blacks have long been a blatant circumstance of the American experience. Such circumstances range of from the horrible realities of African enslavement in the 1700s to the restrictions on human rights such asand unfair practices such as literacy tests before being permitted to housing and voting in the 1950s. Fast forward to modern day, and the progress that blacks have initiated in America is evident through legislation like the Voting Rights and Civil Rights Act. Both are pieces of legislation which stemmed from the Civil Rights Movement. Despite the advancement, the repercussions of such mistreatment of blacks by whites are still in effect today. The issue of â€Å"internalized racism† comes in part from the pressure of a majority white society and economy wanting blacks to be a â€Å"model minority,† while in fact the institution of a majority white society are the ones in â€Å"denial† of the ongoing problems that make blacks feel th ey should not be the â€Å"model.† All the terms have socioeconomic complexes pertaining to the inequality of backs in America. Each term will be defined in context of the paper as well as analyzed and interconnected with each other term through factual justification attained from a socioeconomic and historical basis. The term internalized racism refers to the negative, condescending racial viewpoints that blacks have towards other blacks. Viewpoints such as seeing your own race as lesser than another race, not wanting to be of your own race, and wishing other people in your race were not associated with you are all forms of internalized racism. For hundreds of years, blacks were told that they were not equal to their white counterparts. They were told that having â€Å"dark skin was a mutation, and were made lower in society† (Smedley 59). These observations, as we know today, are completely absurd. However, such remarks were made and carried on for so long, and even acted on by white authority during periods of slavery where â€Å"lighter skinned Africans did not have to engage in harsher labor tasks as darker skinned Africans†(Colorism 1). Plus, majorities of American Congress agreed to the inequality of blacks with Jim Crow Laws and voting laws. Therefore, it is reasonable to see the internalized racism of blacks in previous generations where they would believe that they are not equal to whites or that their darker skin is a mistake. Furthermore, such ideologies from white society carried on in post-slavery eras such as the Industrial Revolution where blacks with lighter skin were more acceptable in society. Therefore, within black communities having fairer skin was seen as a positive physical attribute rather than having darker skin. This colorism among blacks was another form of internalized racism. Also, due to white supremacy, the â€Å"black† way of speaking which was primarily through ebonics was seen as uneducated. Therefore, in many Black communities internalized racism would arise when one spoke â€Å"white† because other members of the community would frown upon that and assume you were trying to be â€Å"white.† Moreover, speaking â€Å"properly† refers to a way of speaking that does not comprise of ebonics or any other cultural dialect of English that does not derive form white colonialism. By doing this, whites would view blacks who spoke in such a matter as educated and reformed. With the notion of white supremacy which favors â€Å"whiteness† over â€Å"blackness,† the dialect more associated with whites would be what was deemed more acceptable and appropriate. Such viewpoints from model minority still have profound impact. I can recall my sister being teased by other blacks in middle school because she supposedly â€Å"talked white.† One of the black girls even went as far as to say, â€Å"you think you’re better than us?† With such a statement, it is apparent to see the internalized racism at work. Just because my sister spoke in a way in which was deemed by white society as â€Å"educated† and â€Å"pure,† other black girls actua lly believed that and saw that my sister’s â€Å"white† way of speaking was automatically better than their dialect even though my sister never made any statement or action of superiority over them. Furthermore, my sister’s way of speaking would be seen by whites as appropriate or the â€Å"model† way in which to speak. However, my sister was not trying to be something she was not. That was just the way she spoke. My sister has her own beliefs, culture, and influences that have all affected her dialect from birth. However, with white society forming an acceptable â€Å"norm† in which to speak; there is some vulnerability for instances internalized racism among blacks and other non-whites. The socioeconomic implications from the experiences my sister has had as well as other African-Americans are evident as well. According to a poll conducted by Monster.com, one of the leading employment websites; it was concluded that employers are more likely to hire someone who has a similar dialect to themselves. Furthermore, with most employers being Caucasian, it is advantageous for African-Americans to develop a dialect that may not be natural to them. In my sister’s case it was natural since she is a first-generation American, therefore, her dialect can be easily derive from her life experiences. However, this can really be an issue to many African-Americans in the workforce because they feel they have to behave not authentically in order to just have a chance of being hired and contributing to the economy. In stating this, one could conclude why this could be one of the reasons why the highest rates of American unemployment are among African-Americans. This is crucial b ecause that leaves a substantial vacancy for African-Americans in the workforce. Who knows the economic gains that could be derived if Americans tapped in to the potential human capital of all people rather than those they could most identify with? There has been legislation passed that makes some corporations meet a â€Å"quota† for minority employees, however, I believe corporations should really seek out to racially broaden their workforce rather than just meet a quota because you are forced to. Diversity promotes different perspectives, experiences, and knowledge that could all be beneficial to help a company grow. This is a circumstance that I believe more corporations should seriously look into. The term model minority refers to the â€Å"proper† manner in which white society believes blacks should behave. Factors such as dialect, culture, and behavior are all effected under the model minority. The â€Å"proper† manner that white society believes blacks should engage in terms of this paper is a manner in which they â€Å"keep to themselves, don’t initiate any political change for the betterment of their race, speak without the use of ebonics, etc† (Model Minority). Basically the culture that derived from white colonialism is the culture white society wants blacks to take on. In addition, by white society wanting blacks to also keep to themselves and not try to initiate any political change; the notion of white supremacy will stay intact without their power being compromised. The term denial is a more refers to the ignorance of racial mistreatment that whites have towards blacks that the whites themselves fail to see. The inequality among blacks by whites has made substantial progress in modern-day from where it was even 50 years ago. Inequality based on race is illegal in nearly every facet of American life which allows blacks in America to succeed in ways unheard of in previous generations through affirmative action regulations set for universities, reformed voting laws, and more. However, despite the progression blacks have fought for, there is still a lot of inequality. The amount of blacks in prisons far â€Å"outnumber the number of whites although whites commit more crimes† (Weiser). Moreover, â€Å"blacks are the highest race targeted† with the Stop and Frisk laws placed in New York (Weiser). However, even with many racial inequalities that whites perform towards blacks; many whites believe that racism and prejudice is not alive, and that the lives of black people are just as equal and fair as whites when that is not true as evident through the preceding issues addressed. The issue of denial can be predi cted for the following reasons: Since whites do not have to conform to the â€Å"model minority,† they don’t realize the struggle that many blacks go through with having to abandon who they really are as people in order to adopt model minority principles to be more accepted in society which could lead to their own personal, economic growth. Therefore, with blacks trying to be more accepted and play a part in a majority white economy, they have to deal with internalized racism stemming from condescendence among some blacks for abandoning their culture in order to â€Å"fit in.† Furthermore, since many whites are not really aware of this, it is easy to deny issues that many blacks face especially within their own cultural circles. The socioeconomic impact of trying to be a â€Å"model minority† is prevalent among blacks as well. There is a renowned opportunity cost at stake when it comes to this issue. Should a black person act like â€Å"society† wants them to act in order to have a better shot at employment and advancement within the workforce, therefore forfeiting their cultural integrity to get ahead? Or should a black person stay true to themselves, and be looked at as â€Å"different,† therefore diminishing their opportunities for employment and career advancement? It’s a tough decision to make, and many blacks and minorities find themselves in a space where they have to balance the two worlds. Furthermore, having to work to find this â€Å"balance† takes away from the time that blacks could be using to be more efficient contributors of the economy. It brings an additional, psychological workload on top of what they already have to deal with in their respective economic situations. Racial inequality among Blacks and Whites have long been a critical part of the American experience. The depiction of the model minority is a motivating factor behind some internalized racism within black communities and groups. Therefore, it can be easy for a white or non-white person who is not associated with any such group to deny some of the issues at hand. Furthermore, with the advancement of civil rights and privileges of modern-day that are somewhat due to blacks going against the model minority during the Civil Rights Movement; whites may believe that the fight for equality is over, and that blacks and whites are in fair, equal society. As we know by now, that is not the case, but with discussions such as the ones brought up in this paper even more progression can be made with race relations and inequalities in American society.

Monday, August 19, 2019

Essay example --

Dynamic Engineering They are involved in manufacturing of various products such as Pre-Fabricated Ducts, Forward Curved Blowers, Air Washers, Air Handling Units, Centrifugal blowers, Air Curtains, Air Filters, Ducting and Axial Flow Fans etc. They have to be very precise and accurate in manufacturing to satisfy their customers. They deal with problems of inventory. T – Series Super Cassettes Industries Limited (SCIL) is a music company of India. It owns the music label T-Series. It is also a film production and distribution company. The sets for the news bulletin as well how the sets been built up for dance and other reality shows. It was amazing to know the preparation of the stuffs we watch on TV. Also the recording studios where modern equipment alter voices of great singers for better outputs. Kudos Chemical Ltd. Kudos Chemicals Limited manufactures chemicals under the Xanthenes group of chemicals including synthetic caffeine. It was very tough to understand their product as well manufacturing. Nahar Group NAHAR Group of Companies also known as OWM Group is a leading industrial house of northern India, continuously growing and diversifying its business activities. Nahar Spinning Mills Limited Started out as a tiny worsted Spinning & Hosiery unit in Ludhiana. A nice interaction with the higher management helped us with inspiring insights. They have manufacturing process with uniformity to connect the supply chain of yarn to fabric. KDDL Ltd. (Kamla Dials & Devices Ltd.) It is a premium manufacturer of high-quality watch dials and hands with state-of-the-art factories. It manages the largest retail chain in luxury Swiss watches in the organized sector through its subsidiary Company, Ethos Limited. "We Value our employees, our ... ...S and MMES, there is always lot of learning to add and changes to be made into own business. Different industry made me realize many facts that can be helpful to make me a successful businessman and firm to reach new heights in the competitive market. ïÆ'Ëœ Hiring professionals which enhance business in competitive market. ïÆ'Ëœ To integrate professionalism to have organized way of doing business. ïÆ'Ëœ A proper HR system would increase employees’ efficiency as well trust towards the firm. ïÆ'Ëœ Having promotional schemes to create market for your products and convert the firm as a brand. ïÆ'Ëœ Implementation of modernized Inventory System with implication of IT to maximize efficiency in minimum time. ïÆ'Ëœ To have safety tools for the protection of workers. ïÆ'Ëœ To maintain quality of the product as well as aftersales service which leads to customer satisfaction as well as customer loyalty.

Sunday, August 18, 2019

Cant Buy Me Love/3 Short Stories (check This Out) Essays -- essays res

Can’t Buy Me Love   Ã‚  Ã‚  Ã‚  Ã‚  The depression was an era of extremes. A person was more than likely extremely poor, or in the lucky upper 1% that was extremely wealthy. The middle class was virtually not existent. All of these income groups, including those characterized in our three stories, wanted money because it supposedly brought happiness, but were actually struggling to cling to the intangible, unreachable feeling of love.   Ã‚  Ã‚  Ã‚  Ã‚  If money leads to love, Dexter Green has bought it a thousand times over. He wanted not association with the glittering things and glittering people [but] the glittering things themselves† even if they come in the shape of an object, a person, a house, a manner, or as simple as a life (Fitzgerald Dreams 58). He is still the â€Å"proud, desirous little boy† of his youth (Dreams 64). This reincarnation of the Victorian gilded age reinstates the fact those things that look of worth might really be empty of value inside. This glittering hollowed thing for Dexter Green appears as Judy Jones. He wants her; he longs for her because he has everything else. â€Å"Often he reached out for the best without knowing why he wanted it;† just another trophy on his shelf, and seemingly the gift one might give a person who has everything (Dreams 58). He is desperate for the lifestyle, the glittering things, and belonging.   Ã‚  Ã‚  Ã‚  Ã‚  Judy, herself, is a symbol of wealth and to men, the ideal of love. She has proper breeding, incredible beauty, popularity, and above of all, lots of money. Though she is what men want to use as an example of love, she can not love. Rather, she is merely the idea of love and evidently the irony of love. She has no human capacity for it for she is only playing the game to prove that she can â€Å"[make] men conscious to the highest degree of her physical loveliness† and make them fall in love with her in an instant (Dreams 65). Judy had fun with men and â€Å"was entertained only by the gratification of her desires and by the direct exercise of her own charm† (Dreams 61-2). She optimizes the evils of money and loses all that is attractive about her when tied down to marriage. She was a goddess with no morals in the eyes of men but was desperate for power, lust, and the thought of finding love.   Ã‚  Ã‚  Ã‚  Ã‚  Francis and Margot add an interesting tw... ...r have (i.e. money, love, her sister life, freedom from responsibilities).   Ã‚  Ã‚  Ã‚  Ã‚  In Conclusion, all of these characters wanted something they could just not have. Most love, some courage, and some money, but the key here is that humans are driven by want. Money can buy a safari, or trip to Paris, or maybe a day on the links, but money can not buy happiness and money can not buy love. That is why all of these characters and all of us are desperate to feel wanted and loved because it is nothing you can buy; you have to earn it. Works Cited Page Fitzgerald, F. Scott. â€Å"Babylon Revisited†. Fiction `00. Third edition James H. Pickering. New York: Macmillan, 1982. 210-30. Fitzgerald, F. Scott. â€Å"Winter Dreams†. The American Tradition in Literature. Fourth edition. Sculley Bradley. New York: Grosset & Dunlap, 1974. 54-75. Hemmingway, Ernest. â€Å"The Short Happy Life of Francis Macomber†. The American Tradition in Literature. Fourth edition. Sculley Bradley. New York: Grosset & Dunlap, 1974. 1564-90. Zinn, Howard. A People’s History of the United States. New York: The New Press, 1997.

The Effects of Hallucinogenic Drugs on The Brain :: Biology Essays Research Papers

The Effects of Hallucinogenic Drugs on The Brain Hallucinnogenic Drugs alter a person's perceptions of reality and may cause hallucinations and other alterations of the senses. Drugs classified as hallucinogens include: LSD (lysergic acid diethylamide), 2,5-dimethoxy-4-methylamphetime(DOM), N,N-dimethyltrptamine(DMT), psilocin, and mescaline. There are two aspects of these drugs that classify then as hallucinogens. They all have common side effects, including distortion of sensory perception, and other psychic and somatic effects. These drugs also exhibit cross-tolerance. This means that a user of hallucinogenic drugs develops a higher tolerance to hallucinogens, the more they are used and the shorter the time span is between the last usage. Hallucinogenic drugs have been used throughout history for a number of reasons. They have been used as medicinal agents as well as having served religious purposes. Hallucinogens such as mescaline have been used in Native American ritual ceremonies. There was extensive usage of hallucinogens in the 60's and 70's as part of the counter- culture hippie movement. During the "acid tests" of this era, hallucinogenic drugs were used for mind exploration (B.L. Jacobs, "How Hallucinogenic Drugs Work"). Hallucinogenic drugs cause both physical and psychological effects on humans. The physical effects of these drugs include: dilated pupils, elevated body temperature, increased heart rate and blood pressure, appetite loss, sleeplessness, tremors, headaches, nausea, sweating, heart palpitations, blurring of vision, memory loss, trembling, and itching. A user of hallucinogenic drugs will also experience a number of psychological alterations in the brain. These drugs may cause hallucinations and illusions as well, as the amplification of sense, and the alterations of thinking and self-awareness. It is quite possible to have a bad reaction to hallucinogenic drugs. This is referred to as a "bad trip" and may cause panic, confusion, suspicion, anxiety, and loss of control. The long-term effects of these drugs can be quite dangerous. These long-term effects may include: flashbacks, mood swings, impaired thinking, unexpected outbursts of violence and eventually possibly depression that may le ad to death or suicide. Quite a lot of interest concerning hallucinogens has been generated by neurobiologists and other scientists. The effects that hallucinogenic drugs have on the brain are quite complicated and very interesting. Many users of hallucinogenic drugs have experienced whole personality changes which raises questions about the relationship between brain and behavior. Scientists are also curious as to how total alterations of the senses can occur as the result of hallucinogen usage.

Saturday, August 17, 2019

English language

II. In his 1946 essay, Politics and Language, George Orwell addresses the stagnation and misuse of the modern English language. In particular, Orwell addresses but does not limit his discussion to the use of language in the political spectrum. Increasingly, Orwell attempts to demonstrate, written language has become unnecessarily complicated and many times insensible. In describing particular offenses such as â€Å"dying metaphors,† â€Å"operators or verbal false limbs,† â€Å"pretentious diction,† and â€Å"meaningless words† Orwell shows how the meaning of ideas and the language itself is sometimes lost in the over-the-top prose of the writer.Orwell calls for a simpler turn to language, which doesn’t seek to necessarily eliminate particular turns of phrase or vocabulary but rather increases the precision of the words and to this extent the ideas. Instead of losing their ideas in convoluted sentences that say little and mean even less, Orwell call s on writers and politicians to express themselves with clarity and a familiarity with the language they choose to employ. III. Orwell addresses the misuse and overuse of language in political and general writing.He shows how writing or speaking in a manner that is seeks more to impress than express, modern writing increasing lacks imagination and coherence with the message frequently being lost in the words rather than being expressed by them. 2. Orwell’s conclusion is not to eliminate the language that is misused but instead to educate the writer in the misuse and to promote clarity in writing. 3. Orwell’s reasoning behind both his argument and his conclusion appear to be a love of language.While he admonishes overused metaphors, he presents several of his own throughout the text. He is not asking for perfect writing but rather an appreciation and an understanding of language and the ideas it is used to express. 4. N/A 5. N/A 6. Orwell presents several fallacies in h is argument, chief among them being the generalization of the five examples he presents at the beginning of the essay as indicative of modern writing. Also present is a faulty causal argument that connects the insincerity of politics and ideas with this kind of writing.However, it’s important to note that while simplifies this issue in this manner, Orwell also addresses these fallacies within his argument. He makes it clear that by dramatizing the prevalence of this type of language, he is simply attempting to better employ language to clearly express his ideas. 7. Orwell’s argument is largely based upon personal observation. There is the distinct feeling that while Orwell has support in this idea, especially when he notes the popular distaste among journalist for worn-out and uninspired metaphors.However, Orwell’s own observations of the over-done quality of academic and political writing. 8. Arguments could be made against Orwell’s claims on language, p articularly in his attacks on literary/art criticism or political literature. Literary and art critics coming from a particular school of thought could make the argument that in addressing their topics they must seek a new language to express their distinct interpretations. Politicians would make an argument against Orwell’s claims to their insincerity which they attempt to cover with language a lack of ideals or actual stance.N/A 10. There is much information omitted from Orwell’s argument, especially the writers who have not fallen to abusing and misusing language. However, as with the fallacies of his argument, Orwell is clear in noting that he is not speaking of all but rather drawing attention through a handful of examples to a growing trend. 11. Overall, Orwell presents a strong though admittedly biased argument. That it is Orwell himself who admits to this bias, illustrates the presence of his own ideals of clarity as beauty in language as a basis for the essay. My value assumption allows that there is a major basis of truth in Orwell’s argument and that the commonality of the types of language he rails against are as prevalent now as it was in 1946. 13. While the personal edge to Orwell’s argument could be seen as a drawback, I believe it instead highlights the very personal nature of language and how it is meant to express rather than suppress ideas. In his essay, Orwell is advocating for this expression and a strengthening of language through proper use and clear understanding. 14. Orwell’s essay remains as valuable today as it was in 1946.He could not have predicted and would likely be disheartened that despite his call to lingual arms that society and politicians continue to use â€Å"dying metaphors,† â€Å"operators or verbal false limbs,† â€Å"pretentious diction,† and â€Å"meaningless words. † However, his lessons of clear, simplistically beautiful prose is as needed to today as it was 60 years ago. Politicians and regular people alike still hide behind overblown and misunderstood language, failing to understand their own words and creating ignorance as the rest of the world struggle to understand as well.

Friday, August 16, 2019

Creative Writing Coursework: Armageddon

The room was dim. The stone walls were damp and cold. In fact, the entire place was damp, the floor and the ceiling; the place was a dump. The smell of damp, urine and excrement was present, there was another smell lingering too, an unusual smell. It was the sickly stench of dried blood. In the room five men were seated around a large table, glaring at each other. Brandon Cole walked through the darkness. After finishing work he had decided to take the short route home. Brandon wrapped his arms around him. It was cold. The sound of Brandon's footsteps echoed through the narrow road. Brandon could see nothing – it was pitch black, he squinted to try and see through the darkness. Brandon continued walking down the stone road, he felt something squelch beneath his feet, he muttered irritably to himself and grabbed his lighter from his pocket. He flicked the lid back and the lighter burst in to light, like a tiny explosion. The small flame did hardly anything to improve Brandon's vision against the darkness. Brandon bent down placing the lighter by his foot, squinting again. The smell hit him and Brandon recoiled quickly, the smell invaded his nostrils and for a fleeting second Brandon thought he was going to vomit. He spoke out loud ‘Bloody dogs, crapping everywhere' he placed his foot down on the floor and began scraping it, wiping away the filth. Brandon stopped and pulled a cigarette from his pocket pushing it between his lips. He lit it and inhaled deeply, he left it a second then breathed out a long stream of silvery blue smoke. Brandon began walking again, he turned a corner and heard a small noise behind him, and Brandon spun around quickly. Probably that flaming dog, he thought. As Brandon turned back he saw the figure standing before him, saw it lunge forward, felt it bite his neck. Brandon tried to shout for help but his throat felt constricted. Brandon swallowed hard and felt the teeth sink deeper into his neck. Brandon looked up and saw a shooting star. Make a wish. He blacked out. The five men in the room eyed each other silently. The room was deathly silent. Each of the men was dressed in black suits, their faces pale. A tall man sitting at the head of the table finally broke the silence ‘How is the training programme coming along?' he asked, his thick Russian accent was extremely noticeable. Silence. The Russian man lowered his head and sighed. The silence seemed almost palpable. A deafening roar and then a huge thud on the table finally broke the silence. The Russian man glared around the room, silence enveloped over the room once again. An American man sat on the side of the table began to speak ‘Sir, the training plan is failing abysmally. We apologise.' The American man held the Russian man's gaze for a few seconds. The American man knew the Russian man as Boran Yelstof. He was 27 years old, his hair was jet black and his eyes were a very pale grey colour. In the darkness of the room Boran could barely be seen. From the shadows Boran Finally said ‘What about the other club?' The American man smiled ‘Sir, that plan is going well. In fact it's happening right next door now.' He said these words slowly and confidently. Boran smiled bearing gleaming white teeth; they seemed to penetrate the darkness of the room. Boran stood up ‘Take me to the club. Now!' The American man rose quickly and stumbled backwards. He turned and walked quickly to the door. It was almost time. Brandon woke up he felt a searing pain in his neck and placed his fingers on the wound. He hissed in pain as he touched it. He could taste his own blood in his mouth, it was congealed and some of it was dry. Brandon spat the pain in his neck intensified as the large mucoid spittle that was mixed with blood exited his mouth and landed on the floor. Brandon placed a hand on his aching head and spat again. He massaged the bridge of his nose. He ran his tongue across his teeth to get the worst of the blood off them, Brandon felt a sharp pain on his tongue and felt blood begin to trickle from it. He placed his finger in his mouth to see what had caused the accident. His eyes opened with horror as he felt two sharp fang teeth. He shut his eyes and want filled his mind. Want for only one thing. Human blood. The room was dull green in colour, on the floor lay cardboard mats selotape held them down. Water could be seen leaking through the walls and the odour of damp was clearly present in the room. Boran looked around. Men were stood around the cardboard mats, cheering mindlessly. In the circle two men were fighting, the sound of blood splattering on the floor could be heard above the cheering. The sound of clenched fists smashing against bone could be easily heard. Boran smiled. Boran walked into the middle of the circle. The cheering stopped suddenly. Boran smiled, kicked off his shoes and took his tie off. He pointed to a stocky man from the crowd. Boran studied him carefully; the half-light made it difficult to see. From what he could see Boran saw the man had blonde hair; he had grey eyes and looked pretty strong. Boran pointed at the man at motioned for him to come into the circle. The man walked slowly and cautiously into the centre of the circle and stood opposite Boran. Boran raised his fists ready to fight. The blonde man clicked his fingers and raised his own fists. A whistle sounded and the fight began. Without hesitation Boran forced his fist down as hard as he could on to the blonde man's nose, the snap of bone filled the room. The blonde man stumbled back; blood erupted from his broken nose. Boran looked at his hand, blood was dripping from it, Boran stared at it looking deeply as if expecting an answer from the crimson fluid, and eventually he licked it, tasting the liquid. Boran smiled as the crowd roared on. The blonde man lashed out at Boran, trying to hit him but before he could Boran drove his fist into the man's jaw. Once again he heard the snap of bone, the blonde man fell down in a heap. Boran raised his hand to silence the crowd and silence came quickly. Boran looked around the room and after what seemed like an eternity Boran began to speak ‘Fellow friends. You are all alike, all feed on one thing. You are all vampires' the words echoed through the dim room. Boran continued ‘Tomorrow I will post assignments through your doors. They must be completed, if you fail to complete them then†¦' the sentence trailed off and Boran looked at the blonde man, his hair was red with blood now. Boran walked away, slipping his shoes on as he passed. As Boran opened the door to leave he turned and smiled ‘Continue'; the deafening roar of cheering filled his ears once again. ‘You kill the master, you kill them all' the English accent filled the room ‘the problem is that no one knows who the master is'. Tyler Freeman stood up; it was boiling in the small confines of the room. Tyler walked to the window and pulled it up, the air came in and Tyler sighed as the cool breeze hit his face. The sun was high and Tyler looked up at it for a second, he lowered his gaze and saw green lights dancing in front of him, he shut his eyes and rubbed them, trying to get the green flashes out of his head. The other men in the room were silent. Boran sat in the darkness he couldn't go outside. The day was always so boring; it was like being grounded. Boran closed his eyes, each assignment had been written. Boran sighed; he was trying to sleep. He could do with a few hours of rest, yet sleep seemed to avoid Boran lately. He had heard of hunters living around the area he was staying, they were his only fear, it wasn't because they could kill him it was simply because the vampire hunters could expose the vampire race, it would be awful. Boran looked at his watch, it was 1:47pm, he sighed. Boran stared at the dull, damp walls, at the concrete floor and at the large wooden table. He shut his eyes again. He knew it was going to be a very long day. Brandon was sat at home, he glanced over at his wife and smiled ‘Beth, come over here' he said. Beth walked slowly over to him and sat on his knee. He smiled again. Brandon moved forward and placed his mouth on Beth's, she responded quickly and fiercely, she probed her tongue into his parted lips. Brandon opened his mouth fully, pushing his tongue further into Beth's mouth. Beth felt a sharp pain on her tongue and withdrew it quickly. She felt the blood oozing slowly from it. Brandon opened his mouth fully exposing the gleaming white fangs. Before Beth even had a chance to scream Brandon was upon her, he drove his sharp fangs into Beth's neck ripping off skin and tearing muscle. Blood pumped from the wound and Brandon drank it, enjoying the taste. Brandon stood up, blood dripping down his chin. He stared across at the mirror no reflection stared back. Brandon smiled revealing bloodied teeth once again. Tyler had found the note on his desk about fifteen minutes ago yet he read it out loud like it was the first time he had seen it. Scrawled on the note were the words: NEST – ABONDONED WAREHOUSE -CALDICOT ROAD 7pm TONIGHT. TYLER, BE THERE! -ANON. Tyler knew of the warehouse, he remembered playing there as a kid. But who could have sent the note? The question gnawed at his mind and finally Tyler slammed his hand down on the desk and cursed. He knew he had to check it out. Tyler looked at the letter again and sighed. He would need to get a party together by at least five that evening. Tyler slipped the letter back into the envelope; he wondered who was telling him where to go. Another scared him too; the letter was written in blood. Boran had given up on sleep and instead decided to give his minion's the assignments. He looked at the one on top of the pile. Boran had written As you know I am Boran, the master. I, like you am a vampire. Yet I am different, I am the master. I can control you. I do not work you hard so I feel you should thank me. I am asking you a favour, as I am worried. As you know hunters live in this part of the world and I have reason to believe that hunters are here searching for us. I ask you to become one of my army; you will be treated well and with respect. So, if hunters do come in search of us we will be ready – or at least I hope we will be. I am asking for your help and I hope you will be bold enough to help me. Thank you Boran. Boran smiled, he knew his followers would do this for him, they would do anything for him. They were mindless drones in his eyes. Boran smiled and slid the note under the door; he had only three left. Boran looked around the corridor as he posted the letters; it was the same dark green as the rest of the place. Boran looked at the wall, at where his shadow should've been. He laughed, a shadow was something he had never had, Boran had been a vampire in the womb – He was the only one that existed, that was how he had become the master. He remembered standing over the last master's deathbed, he could remember the exact words spoken to him ‘You are a pure bred vampire, you will be the next master. Boran, you will change history. You will hold Armageddon in your hands, I hope you will do us proud. Boran lowered his head, as of yet it had not come and Boran wondered if it ever would. Boran stared at the dull green glow of the light. It would soon be time – it had to be. Brandon looked at the clock, it was 5:30pm. Next to Brandon was his wife. Beth sat unmoving. Brandon knew she was resting. He smiled thinly; her blood had been amazing. A large crimson stain was soaked through the floor, Brandon licked his lips and smelled the coppery odour of her blood, he smiled and licked his lips. Beth stirred and Brandon glanced over at her, she was beautiful, her long brown hair, her deep blue eyes – everything. Brandon stared at the steady rise and fall of her chest; it seemed to intrigue Brandon. Suddenly, Beth woke up and began gasping for air, she screamed and it seemed to penetrate the stillness and silence of the room, like a knife being scraped down a chalkboard. Brandon looked at Beth and shouted ‘Beth, what's wrong?' a hint of fear sounded in his voice. Beth looked at him and pulled her tee shirt up revealing her flat stomach. Slashed across with perfect precision was: Come to the abandoned warehouse in Caldicot rd at 6:45 tonight. Beth, Brandon – do not be late! Your Master Boran. Beth looked at Brandon and he saw tears streaming down her cheeks, he swallowed hard and pointed at her stomach. Beth looked down. The words had disappeared. Tyler looked around the room and noticed it was fully metal. The fluorescent lights cast a cold, bright glow over the room. The room was big, as Tyler paced the room he could hear his footsteps hitting the cold, metal floor. He looked at the group of men standing before him, he didn't know any of them but that didn't matter. Tyler faced them ‘You know the rules: Don't play hero, kill all vampires without hesitation and kill a member if the are bitten', Tyler raised his eyebrows ‘Got it?' he said. The five men all said ‘Yes sir' at the same time. Tyler ran an eye over each of each of them, checking they were properly equipped, Tyler nodded approvingly, there were no faults with any of the men. Tyler grabbed the four wooden steaks that lay on the table, his gun that was also on the table, fifteen boxes of ammo and a large silver samurai sword that hung on the wall. Tyler sucked in a deep breath and lowered his gaze, looking at his feet. ‘Let's go' he ordered, a note of determination in his voice. But there was something else in his voice too Fear Maybe? Tyler felt his stomach somersault and shut his eyes for a brief second. He reached for the door. Boran opened his eyes and looked at his watch, it was 6:17pm, he had to prepare, he had to see who was willing to join his army. Boran rubbed his eyes, he had dropped off for a short time, he was still worrying about the vampire hunters, Boran feared for what might happen. Boran realised what he had to do, the task would be difficult but he must do it. Boran looked up at the wall, a small calendar was there, and he studied it. It was Thursday, Boran lowered his head – he was leaving Friday, he wondered if something was going to happen before then. He hoped it wouldn't, Boran looked at his watch -Friday couldn't come soon enough. Beth and Brandon were sat in the car; the drive would take about ten minutes. Luckily it had become quite cloudy and it was beginning to get dark, the light hurt both Brandon and Beth's eyes. Beth rubbed her stomach, she was aware of a pain the came every now and then; it was like someone kicking her there. She frowned and brought her hand away slowly. Brandon cast her a cursory glance but focused on the road when he realised she was ok. Beth looked at the clock, it told her that it was 6:30pm. Tyler checked each of his team again, they were ready, so was Tyler. ‘Mr. Freeman, what time do we leave, sir?', the voice came from the youngest looking of the men, Tyler reasoned he could be no more than twenty-two ‘Ten minutes' Tyler said. The van was small and the compartment where Tyler and his party were sat had everything, computers, video cameras, and phones. Tyler looked at the machinery and he spotted something. He bent down to see the object and he finally realised that it as a walkie-talkie. Tyler grabbed it and noticed many more lay beneath a small cloth, he picked up five and passed them to each man in the group ‘These might come in handy' said Tyler in an unmoving tone, he attached the two-way to his belt and checked his watch, it was 6:40pm. Tyler opened the back door of the van ‘Let's go' he ordered. The five other men followed Tyler. Across the street a car pulled up. Boran was stood still, behind him were the rest of the nest. Stood next to him was the American man, Boran looked at him ‘Matthew, you must protect me. Ok?' The American man looked at him and nodded, he looked forward again and shut his eyes a bead of perspiration ran down his face. One word roared through his mind TRAITOR! Beth looked at Brandon and sighed ‘Are you sure this is right?' she asked. Brandon smiled ‘I'm sure' he replied. Brandon looked across at the van parked on the other side and frowned ‘Wonder what that is, it looks pretty high-tech' Beth shrugged. Brandon sucked in a deep breath; his stomach felt like it was somersaulting with nervousness. Beth frowned as a large pain in her stomach came and Brandon looked at her ‘You ok?' he asked, Beth looked at him and nodded. She rubbed her stomach, ‘It's probably nothing' she told him unconvincingly. The clock on the dashboard read 6:42pm ‘Give it a minute' said Brandon. Boran felt a presence; a single bead of perspiration ran down his head. A knock on the door made him jump and he cursed. Silence. Another knock, Boran raised his hand to silence the already quiet men. Boran heard voices from outside the door and felt nervous. He noticed that some of the men had begun to move, they had been standing for quite a while, Boran clicked his fingers to silence the men again, it worked. Another knock came at the door and Boran felt his left knee begin to shake. The door crashed down and made a huge noise, it was intensified by the echo that it caused. Both Boran and Tyler's mouths dropped open as they saw each other ‘Master's of the opposite sides' Boran said trying to smile and look unafraid. Tyler glared at him ‘Armageddon' he whispered. In an instant Tyler raised his gun and he fired off three rounds, the recoil hurting the palm of his hand. The first bullet hit Matthew in the chest and he screamed in agony as the bullet tore through him, he managed to gurgle two words ‘I'm sorry', blood began to spill over his lip. The second bullet hit him in the side of his face and Tyler heard the crack of bone then saw his face rip off because of the force of the bullet. The third shot missed and hit the wall blasting a huge hole in it; plaster and brick flew off in chunks from the wall hitting Boran and some of his followers. ‘Boran, I could kill you so easily. Just one shot.' Tyler chuckled to himself/ Boran felt the anger rising within him and he clenched his fists until his knuckles turned white with rage ‘Tyler, you know what is supposed to happen when the two masters meet', Tyler glared at Boran and finally stated ‘A fight to the death'. Boran smiled ‘That's right Tyler. What Else?' Tyler stared at Boran for what seemed be an eternity and managed to say ‘Armageddon.' Boran smiled and whispered ‘Who too Tyler?' Tyler stared down at the floor ‘To the side that loses' Tyler met Boran's icy glare ‘But it's only hearsay, it's never been proven!' he said this defensively, as if it would make Boran reconsider. Boran slipped off his shoes ‘Tyler, there's only one way to find out. Fight me to the death.' Tyler raised his gun and shot at Boran, the shot hit him in the elbow and he bellowed in pain as his lower arm was ripped away, he fell to the floor gripped his arm, it was pumping blood. Boran screamed one word ‘Attack!' The entire army ran towards the five men. Tyler was about to fire again when he felt a large hand grip his shoulder, he turned his neck and raised his arm. It smashed the vampire in the face and it fell backwards. Tyler turned around and raised his sword, he brought it down with an amazing force on to the vampire's head. Tyler heard the satisfying crack of bone and felt the blood of the vampire hit his face. He ripped the sword out of the vampire's skull and swung it around him, it hit another vampire and chopped it completely off at the waist, the legs remained upright for a second then fell into a heap on the floor. Tyler jumped into the shadows and gripped the two-way. He pressed the small button on the side of it. Tyler spoke calmly into it ‘Requesting backup in Caldicot Road warehouse. Quickly, this is a code blue emergency', there was a hiss of static then a voice from the other end ‘Ok Tyler, I got that. Over and out.' Tyler clipped the two-way back on to his belt and reached for his gun. He could hear the gunfire of his partners. ‘At least they aren't dead yet' muttered Tyler. The gun was light and Tyler looked at it, he knew the technical specs of the gun very well and eventually found the button he sought. He pushed it and smiled, the gun was programmed to rapid-fire. Tyler stood up and raised the gun. He pulled and held the trigger. Brandon and Beth heard the gunfire from the warehouse and looked at each other. Brandon placed the key back in the ignition and started it up. Beth locked her door; she looked out of the window and saw people running from the gunfire yet nobody ran out of the warehouse. The deafening sound of gunfire drowned out the sound of screams and Beth closed her eyes, trying to ignore the sounds. The car began moving and Beth felt a sharp pain in her stomach, was it a warning to go back? She ignored it and the car drove on. Tyler felt the recoil of the gun against the palm of his hand. He gritted his teeth and shut his eyes. He moved the gun from side to side hoping it was hitting something. Tyler heard the click of the gun showing that the magazine was empty. Tyler quickly ducked and slammed in another one. Immediately he stood up and began firing again. Bodies were scattered across the floor and blood was spattered on the walls and ceiling, it was pumping from the bullet-ridden bodies oozing on to the floor. Tyler heard screams in the distance but kept his finger pulled down on the trigger. Tyler felt the gun stop firing and ducked back into the shadows, he reloaded but stayed down for a second this time. He heard sirens in the distance and smiled. Boran had managed to get away and now he stood in the filthy infirmary wrapping what remained of his arm. Boran saw a rat scuttle across the filthy floor of the infirmary. Boran rubbed the perspiration from his pale face. Was it over, or was it just beginning? Boran clenched his only fist and swiped at the mirror that was in the room, as it cracked he saw the room reflected at least twelve times, but no reflection. Boran walked out of the room, sweat was soaking his back and armpits. One word raced through his mind and refused to leave. Armageddon. The firing had stopped; the agonising wails of pain had stopped. Tyler came up from the shadows and saw twelve men; it was the back up team. ‘Hey guys. They all dead?' Tyler pointed in the direction of one of the vampires. The twelve men of the backup team looked at Tyler ‘Hey Tyler, what the hell happened here?' Tyler looked at the men ‘What does it look like?' Silence. Tyler looked at the spot where Boran had been lying ‘Oh Christ' he murmured. Tyler heard the massive crash of the door and raised his gun. He fired three rounds at the figure that stood in the doorway and each shot hit it. The figure began walking towards Tyler. Finally the dim light spread across the beings face ‘Boran' Tyler muttered. Boran smiled ‘Hello Tyler' he whispered. Tyler threw his gun away ‘Fine, a fight to the death!' Both men ran at each other and as Boran lashed out with one powerful fist Tyler fell to the floor, ducking from the fatal blow. Boran cursed and stopped himself from running. Tyler pulled himself up and grabbed one of the wooden steaks from his belt. Tyler heard Boran running up behind him and shut his eyes tight. In one swift movement Tyler was up and had spun his whole body round, the wooden steak came around in his hand, it ripped through Boran's skin, muscle and bone and finally pierced his heart. Boran felt one moment of searing pain and then it subsided to nothingness, Boran could feel himself slipping away in to unconsciousness. In to death. Boran opened his mouth and blood began to trickle from it, running down his chin and splashing on the floor, like tiny crimson pools. Boran tried to speak but found it almost impossible, he could only focus on one word. He coughed up more blood and tried to speak again ‘A†¦Ar.' Tyler glared at him coldly and finally whispered ‘Armageddon.' Darkness enveloped the earth; it was like the entire world had been covered by a huge blanket. People stared up in both disbelief and fear. Vampires everywhere began to fall, wither away and slide in to oblivion, into an eternal sleep. The darkness seemed to grow greater and an icy wind ran chills through the soul of everybody. The darkness seemed impenetrable. The body of Boran fell to the ground and Tyler opened his own eyes. An icy chill ran through him. It was over. ‘We've won. The world is ours.' The twelve men looked at each other confusedly, not understanding what Tyler was saying. Tyler looked outside and the darkness began to dissipate, blue skies took over the world again. The darkness faded away into nothingness. One thought was on Tyler's mind. Who had sent him the note? The thought hit Tyler suddenly and he gasped. He bent down at the body of Boran and pushed his hand in to Boran's bloodied pocket. Nothing. Tyler walked over to Matthew and searched his pockets; inside one of the trouser pockets was note, it was written in blood; Tyler smiled at the words scrawled on it. I AM A TRAITOR. I AM SORRY! -ANON. Tyler knew it was the same man. The guy had been a right hand man and a traitor. Tyler laughed. The man who he had first shot and killed had actually helped him. Tyler heard movement behind him and raised his gun, ready to fire. The members of his own party came from the shadows ‘Hey Sir. We dived back here when you nearly shot us. Sorry.' Tyler laughed and walked off. One word boomed through Tyler's mind. Armageddon. The body of Beth Cole lay on the operating table. She, like many others had died when the darkness had come. Beth was different though. She had been pregnant. When the doctors had found her a case had taken place, Beth was hooked up to a life support machine to keep her baby alive. Although her brain was dead technology could keep her body working normally. She had been lying on the bed for two months and the doctors had taken tests that showed the baby would be perfect. The tests had proved to be right, the baby had been born less than thirty minutes ago and it was fine. Beth Cole had given birth to a perfectly healthy baby boy. The doctors were stood around Beth's bed waiting for the leading doctor to pull the plug that would stop her body from working, finally he did. The body of Beth Cole was taken the morgue. Her baby lay in his incubator waiting for attention. More tests needed to be run on him and he could not wait for those to be completed. He was thirsty and wanted only one thing, he wanted to taste the sweet flavour of human blood. The baby began to cry.